Showing posts with label slogan. Show all posts
Showing posts with label slogan. Show all posts

Wednesday, 28 November 2007

Welcome to Scotland.


Mr Smith reads that "ONE of Alex Salmond's first pronouncements on taking office was to ditch the slogan "Scotland - the best small country in the world". He hated the phrase, which was a personal favourite of Jack McConnell, his predecessor, and promised to adopt something better. Now, six months on, the Scottish Government is ready to unveil the first stage of a rebranding exercise at Glasgow airport, a promotional package the First Minister said would show Scotland as "modern, distinctive and moving forward". But there was some surprise last night when a government spokesman disclosed that the only major slogan which will feature on the Glasgow airport hoardings will be the simple and well-used phrase, "welcome to Scotland".

A case of back to the future then? It should have been cheap at £125,000 "out of existing budgets," but only if it had actually been any good.