Thursday 10 January 2008

Name changing.


When is scrapping an agency not scrapping an agency?

"The future of Scotland's national sports agency was secured yesterday when the SNP government bowed to a major campaign to prevent it being scrapped. Sports Minister Stewart Maxwell said sportscotland would move its headquarters to the new national indoor arena in the east end of Glasgow from its current base on the outskirts of Edinburgh."

Or as the Sports Minister Stewart Maxwell MSP put it in the Scottish Parliament statement.

"Having listened to and considered stakeholders' views and opinions, the Government has decided that sportscotland should merge with the Scottish Institute of Sport into a single body under a single board. The Government wants to declutter the sporting landscape and to ensure that the new organisation delivers sport in a more effective and efficient manner that will benefit Scotland. I emphasise that we are not just merging two bodies but carrying out a radical overhaul. We will create a flatter structure and bring delivery much closer to the user. We have decided that the newly merged organisation will retain the name sportscotland, because we do not want to waste time or money on an unnecessary rebranding exercise when sportscotland is a strong and recognised brand in the marketplace. [Interruption.] ...."

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