Friday, 12 December 2008

Unintended Consequences.

There is a law of it and it would appear that Lothian and Borders Police have fallen foul of it. They send messages to mobile phones to discourage drink-driving ... and end up encouraging drivers to use their mobile phones whilst driving. They're not so clever cops.

"POLICE have been criticised over a campaign that involves sending anti-drink drive text messages to drivers. Lothian and Borders Police is the first force in Scotland to use Bluetooth technology to target city centre revellers with mobile phone messages, but the indiscriminate nature of the "broadcast" means they will reach anyone whose phone is enabled within a 30-metre radius - including drivers."

No comments: