Saturday 1 December 2007

Adults only.


Mr Smith reads that "CITY MP Nigel Griffiths today announced he will put a Bill before the Westminster parliament to ban junk food advertising aimed at children. He wants a 9pm watershed for television advertising of items such as burgers, crisps and fizzy drinks, and an end to the promotion of unhealthy food to children in magazines and on websites. Mr Griffiths, Labour MP for Edinburgh South, won seventh place in the annual ballot for Private Members' Bills, which gives him a good chance of getting a new law on to the statute book."

But hang on ... most kids are tucked up in bed anyway at 9 pm and therefore they won't be able to see any advertising full stop. Is that what Mr Griffiths wants? Presumably so.

But the effect will be that adults won't be able to see any of these adverts either before that time, along with their kids so that they can talk to them about food issues, and anyway who gets to decide what is "unhealthy." The calorific and sugar content of a smoothie is probably just as bad for kids as anything else.

Does Mr G really have nothing better to do with his time? Nanny State here we go ... again.

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