It's official. The new Scottish Executive is to start phasing out the "best small country in the world" advertising campaign which summed up everything that was so wrong with the last Labour/Liberal Democrat administration. Wrong firstly, because of the 'back of a fag packet' process which lead to a weak idea having hundreds of thousands of pounds spent on developing a campaign around it; and secondly wrong, because of the paucity of aspiration the strap line summed up.
"Used to promote Scotland abroad and during the 2005 G8 summit, it was criticised, according to one commentator, for making Scotland look like "a pygmy nation hanging on to the coat tails of the global big boys."
But never mind, at least private company the British Airports Authority (BAA), managed to make loads of cash out of promoting the idea at their airports.
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