Wednesday 8 August 2007

Knowing the score.


Mr Smith was not surprised to read in this morning's Scotsman, the findings of an assessment of the effectiveness of the Scottish Executive funded anti-cocaine campaign, Know the Score, which suggests that "more than one in ten people who had seen a Scottish Executive anti-cocaine campaign were more likely to take the drug as a result ... The study found that 12 per cent of those questioned said they were more likely to take the drug after seeing the campaign. A further 58 per cent said it had not altered their likelihood of taking the drug."

Mr Smith seems to recall an article published earlier this year in which it was suggested that the Scottish Executive would spend more this year on advertising and information campaigns than TESCO would spend on advertising in Scotland. But, if the Executive's campaigns actually encourage people to do what they are not supposed to, or make no difference, what exactly is the point?

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