Monday 3 September 2007

Scottish Government.


So, the Scottish Executive is to rebrand itself as the "Scottish Government" after nearly four months of being lead by the Scottish National Party, at a suggested cost of just £100,000.

Mr Smith is dubious about this claimed cost of rebranding the Executive which he suspects is just the tip of the proverbial iceberg of costs, but notes that the new name will have no legal basis in law where the Scottish Government will still have to be know as the ... er ... Scottish Executive.

Mr Smith doesn't doubt that there will be Nationalist supporters up and down the country, and indeed even abroad, who will be relishing the change of name and who will see it as fulfilling some sort of Nationalist shibboleth. For the average member of Scotland's hoi polloi, the change will have little meaning and may indeed even alienate them from the so far relatively faultless performance of the SNP administration.

The change is big on symbolism, but Mr Smith suspects it's the wrong symbol to pick.

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